Internal · Site Copy Intake

Marshall's Site Copy & Data Intake

Replace every line of placeholder copy on mscseptic.com with your real voice, real numbers, and real stories. Type your answers below, voice notes transcribed or rough bullets are all fine. Skip anything you don't have yet; we'll come back to it.

When you're done, hit Copy Filled Form at the bottom and paste it into an email back to us, or hit Print / Save as PDF if you'd rather mark it up on paper.

0. Brand foundations

These answers shape the voice and legal/trust language across the whole site.

0.1 The basics

Legal business name DBA / how customers say it

Year founded

Headquartered in (city, state)

Founded by (full names + relationship) Currently owned/run by (full names + roles) Mailing address (if different)

0.2 Contact, confirm or correct

Main phone (current: 775-427-9603), correct? if not, what is it? Email (current: admin@mscseptic.com), correct? Other inboxes (sales, billing, dispatch) After-hours / emergency line Office hours Holidays/closures customers should know about

0.3 Licensing & insurance

Nevada license number(s) Insurance carrier or "insured by" line Bonded? Certifications, associations, manufacturer partnerships (Tuf-Tite, NOWRA, Polylok, etc.)

0.4 Stats we'd like on the site

Real numbers. Estimates are fine.

Years in business

Septic systems serviced (lifetime)

Active commercial accounts

Trucks in the fleet

Crew size

Google review count

Average Google rating

Service-area radius / miles covered

0.5 Voice & positioning

Three words a customer should use to describe us Three words you'd never want a customer to use What we do that competitors don't Who is NOT a fit for us (so we can stop wasting their time and ours) One sentence, "We exist because…"

1. Service area

Currently listed: Fallon, Reno, Sparks, Fernley, Silver Springs, Yerington, Stagecoach, Dayton, Lovelock.

Confirm or correct that list

Towns to add

Towns to remove

Counties served (Churchill, Lyon, Washoe, Storey, Pershing, etc.) Furthest job ever traveled to Standard travel-fee policy (free within X miles, $Y after that) Any zone-specific availability (e.g., dumpsters only in certain counties)

2. Homepage

2.1 Hero

One-line tagline / promise (no jargon) Sub-line: what we do and where Primary CTA button text (current: "Schedule Service") Three trust bullets, confirm or rewrite (current: Family-owned since 2013 · 5.0 stars, 63 Google reviews · Licensed & insured in Nevada)

2.2 Service grid (homepage cards)

For each service: short title + 1–2 sentence description in your own words.

Septic Services, title + description Portable Toilets, title + description Dumpsters, title + description Commercial / Grease Traps, title + description Excavation, title + description Should there be a 6th service we're missing?

2.3 "Why Choose Marshall's?", four reasons

Each one wants a short headline + 1-sentence support.

1, Headline 1, Support line

2, Headline 2, Support line

3, Headline 3, Support line

4, Headline 4, Support line

2.4 "Who We Are"

The story in your own words, how the company started, what changed, what hasn't Three stats for this section (current: 13+ years · NV · 5★)

2.5 Reviews, paste 4–6 real Google reviews

Reviewer name + city + date + rating + full text. One per box.

2.6 Closing CTA band

Headline (current: "Ready to Simplify Your Site?") One-line sub

3. About page

Founders' story, how Chad & Mary started in 2013 (or correct year). Include the original truck, the first job, a hard year, anything that humanizes the story. What's changed since 2013 (fleet expansion, kids in business, new service line) What hasn't changed

3.1 Team roster

Add one block per person. Right now we have 6 photo slots, tell us if there are more or fewer team members.

Person 1, full name Role / title Years with Marshall's One-sentence "what they do here" Optional fun fact / local tie Headshot to use? (yes/no, file name)

Person 2, full name Role / title Years with Marshall's One-sentence "what they do here" Optional fun fact / local tie Headshot to use?

Person 3, full name Role / title Years with Marshall's One-sentence "what they do here" Optional fun fact / local tie Headshot to use?

Person 4, full name Role / title Years with Marshall's One-sentence "what they do here" Optional fun fact / local tie Headshot to use?

Person 5, full name Role / title Years with Marshall's One-sentence "what they do here" Optional fun fact / local tie Headshot to use?

Person 6, full name Role / title Years with Marshall's One-sentence "what they do here" Optional fun fact / local tie Headshot to use?

Additional team members (paste full info for any beyond #6)

3.2 Values / how we work

Three to five operating principles, real ones, not corporate boilerplate

4. Septic Services page

4.1 What we do

List every septic service offering with a one-line description Anything we DON'T do (so we don't get bad-fit calls)

4.2 Pumping

Recommended pump-out frequency Typical price range for a residential pump-out What's included (compartments, baffle inspection, etc.) What's NOT included (and what we'd quote separately)

4.3 Inspections

Types offered (real estate, scheduled, post-incident) Typical price range What deliverable does the customer get (PDF, signed form, what fields?)

4.4 Risers

Brand we install (Tuf-Tite confirmed?) Typical install price range Why a riser is worth it, in plain language

4.5 Leach field / drain field

What we can do (repair, replace, jet, perc test, design) What requires a permit / county involvement Typical lead time and project length

4.6 Tank repair / replacement

What can be repaired vs. replaced Tank brands / sizes we carry or install

4.7 FAQ, septic (5 most-asked)

Q1 / A1 Q2 / A2 Q3 / A3 Q4 / A4 Q5 / A5

5. Portable Toilets page

5.1 Inventory

Standard portable, who it's for, what's included Deluxe / flushable ADA-accessible Handwash station (standalone) Sink combo trailer Other (luxury restroom, shower trailer, etc.)

5.2 Pricing model

Daily / weekly / monthly rates (typical) Servicing frequency included in rental Delivery / pickup fee zone breakdown Minimum rental period Long-term construction discount available?

5.3 Common use cases

Construction sites Events / weddings / festivals Agriculture / ranches / harvest Disaster / emergency staging Other

5.4 "How many do I need?"

Rules of thumb (e.g., 1 unit per 50 people for 8 hours, +1 per 50 if alcohol served)

5.5 FAQ, portable toilets

Q1 / A1 Q2 / A2 Q3 / A3 Q4 / A4

6. Dumpsters page

6.1 Inventory

For each size: dimensions, capacity (cubic yards), weight limit, what fits.

10-yard 15-yard 20-yard 30-yard 40-yard Other / specialty (concrete-only, etc.)

6.2 Pricing model

Flat rate / tonnage-based? Typical 7-day rental price by size Overage fees (per ton over) Extra-day fees Delivery zones and fees

6.3 What can / can't go in

Allowed Prohibited (hazardous, tires, mattresses, refrigerators, etc.) Disposal practices we want customers to know (where waste goes, recycling rate)

6.4 Common projects we serve

Roof tear-offs, kitchen demos, garage cleanouts, describe with rough cubic-yard guidance

6.5 FAQ, dumpsters

Q1 / A1 Q2 / A2 Q3 / A3 Q4 / A4

7. Grease Traps / Commercial page

7.1 Industries we serve

Restaurants & QSR RV parks / campgrounds Industrial sites Property management / HOA Government / municipal Construction GCs Anyone else

7.2 Grease trap service

Typical pump frequency (monthly, quarterly, etc.) What's included (pump-out, line jet, manifest, lid clean, etc.) Typical price ranges by trap size Health-department documentation we provide

7.3 Lift stations

What we service (residential, commercial, municipal) Common faults we fix Emergency response time we commit to

7.4 Recurring contracts

What's in a typical contract (frequency, response SLA, billing terms, reporting) Minimum length Termination terms

7.5 Two or three commercial customer wins (with permission)

Win 1, customer + what we do for them + outcome Win 2 Win 3

8. Excavation page

8.1 What we excavate

Septic-related excavation (tank install, leach field, line repair) Foundation / footing work Trenching (utility, water line, gas, etc.) Site grading / pad prep Driveway / road cuts Demolition or removal What we DON'T do

8.2 Equipment

Machines in our fleet (mini-ex, excavator, skid steer, dump truck, etc.) Largest scale of project we'll take

8.3 Process

Typical timeline from quote to completion for a small job Permits we pull vs. what the customer handles What happens if we hit unexpected ground conditions (rock, water table, utilities)

8.4 FAQ, excavation

Q1 / A1 Q2 / A2 Q3 / A3

9. Products page

9.1 Bio Pack (microbes)

Confirm SKU and price (current: 12-pack, $40) Manufacturer or brand we resell What's in the pack (active organisms, dose) How a customer applies it Do we ship, deliver, or pickup-only

9.2 Risers

Brand (Tuf-Tite confirmed?), sizes carried Sold standalone or install-only Typical install + product cost ranges

9.3 Other products to consider listing

Distribution boxes, effluent filters, lids, alarms, pumps, what do we stock or install?

10. Contact page

SLA we promise (current: "we'll call you back within one business day") Best forms of contact for different needs (form vs phone vs text vs email) What information helps us route the request faster (currently asking name / phone / email / address / service / timing / notes) Where the form should send to (which inbox + any CRM/Zapier/Formspree we should plug in) Auto-reply text the customer should see after submitting

10.1 "What happens next" steps

Step 1, title + 1-sentence description Step 2, title + 1-sentence description Step 3, title + 1-sentence description

11. Footer & legal

Tagline (current: "Family-owned septic care. Northern Nevada. Since 2013.") Address line we want shown Hours line we want shown

Facebook

Instagram

YouTube

TikTok

Other

Copyright owner name (current: Marshall's Septic Care) Privacy policy, current draft, your existing one, or write fresh? Terms of service, same question

12. SEO & metadata

Top 3 cities we want to rank in (already: Fallon, Reno, Sparks) Search phrases we hear customers use ("septic pumping near me", etc.) Competitors you'd like us to outrank Existing Google Business Profile URL

13. Photography & assets

We have stand-in photos in the rebuild. We want yours instead.

Hero photo (the big one above the fold), what should it be? Service-grid card photos (one per service) About-page photos (founders, crew, depot, equipment) Case-study / project photos (before/after, install jobs) Logo files (high-res PNG + vector SVG/EPS if available) Brand colors (hex values or brand sheet) Anything we should NOT use (old logo, old fleet photos)

14. Anything else

What does the current site get wrong that we should NOT repeat? What do customers tell you they wish they'd known sooner? A story you'd like told on the site that we haven't asked about

Submission

Your name (so we know who filled this in) Email to follow up at

When you're done, copy the filled form and email it back to us, or print/save as PDF.